WTF is it with this marketing obsession with niching? [Part 2]

Welcome to part two of our episodes about niching. In this episode Pippa and Lucy talk niching from a The Disobedient Business® Co. perspective following on from the great episode with Pippa and Liz Goodchild from last week. 

 In this ep we talk about; 

• Lucy’s experience with niching 
• Niching as a protective behaviour 
• ADHD and niching
• When niching might actually be helpful 

And if you haven’t already, make sure you go back an episode and listen to Part 1 with the wonderful Liz Goodchild. 

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