with Pippa & Lucy Parfait

WTF is it with this marketing obsession with niching? [Part 1]

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Hi, we’re Pippa & Lucy Parfait and we’re the Disobedient Business® Co. team helping change-making business owners do things “disobediently”, chuck out the business BS rule book 🙅🏼‍♀️ and *actually* make good money doing it.

We support you to create integrity-packed strategies that work FOR YOU, effective and achievable plans and people-first systems that turn your raving 🐿 🐿 🐿 into a lovely row of 🦆🦆🦆.

In the first of our two episodes about niching  we welcome Liz Goodchild to the podcast for a fun conversation unpacking the major preoccupation service-based business owners seem to have about niching!

Spoiler; if everyone’s saying that we ‘should’ be doing something we’re probably going to have some…opinions on the matter 😈

Join us in the next episode where Lucy and Pippa dive into niching from a The Disobedient Business® Co. perspective and delve into the goodness from this episode with Liz.

About Liz
Liz Goodchild is a certified coach who helps people to shake up their lives and feel more bolder, excited, confident and content. She’s also a writer, a huge fan of crisp butties and is currently training to be a psychotherapist. She’s also quite fond of goats.

Where to find Liz

Book your CEOhhh session with Pippa to get super clear and strategic on one thing in your business; whether you want some support getting clear on your next 90 day plan, work on developing your offer ecosystem. craft a superb client experience, kick the tires of your exciting new idea or something else entirely that’s exciting you in your business right now. 

Use code CEOHHHYEAH for $50 off a CEOhhh Session purchased before the end of June 2024 (up to 10 available)

Our group programmes The Disobedient Business® Minimind and The Disobedient Business® Mastermind are now enrolling – check them out.

Visit our website at disobedientbusiness.com

Come say hi at hello@disobedientbusiness.com

Come and chat on Instagram at @disobedientbusinessco