Strategic. Unmasked. Wildly effective. Disobedience on purpose.
Not to burn shit down (though we sooo could), but because most of the systems we were supposed to fit into like school, jobs, and business never made sense for us.
So we stopped trying to contort ourselves to fit. And started helping other ADHD and Autistic business owners do the same.
that's Pippa
this is Lucy
We’ve been told we’re disobedient our whole lives, so we turned it into a business model!
As late-diagnosed neurodivergent folk, we’ve been thinking, acting and living outside the box since birth. For years we tried, desperately, to squeeze ourselves into what was expected of us, but still ended up colouring waaaay outside the lines, asking too many questions, and refusing to fit into boring-ass rules that made no fucking sense.
And when we set out to help ADHD and Autistic business owners run their business in a way that worked for their brains, instead of all the usual neurotypical beige BS, Disobedient felt like the perfect reclamation.
But we’re not here to do things differently just for the hell of it (these middle fingers aren’t just an aesthetic choice!): we’re here to do them our way, on purpose.
The “normalˮ (and we use heavy inverted commas there) ways don't work for our brains, and never did: in fact, they weren’t designed to. We don’t need to be fixed; the systems do. And until they are, we will find ways to navigate around them, and to run our businesses in ways that we can actually sustain.
The Disobedient Business® Co officially began in 2016, but we’ve been disobedient our entire lives.
We’re Pippa and Lucy, a mother-and-spawn duo from the Southwest of the U.K., and we’re dedicated to making business possible for ADHD and Autistic folks.
Pippa (she/they) is the OG Disobedient Business® Strategist, Coach & Mentor. Having noped out of the corporate and public sector world in 2016, she retrained to become a coach, and realised she could bring all her expertise in strategy, systems and general geekery from her corporate career into her coaching, in a way that finally worked for her.
Lucy (they/them) originally joined DBCo. as an OBM after a career in retail and hospitality management, where they spent their time being the office’s Official Sorter-Outer; and now they coach our newer founders inside the Disobedient Business® School, and make the behind-the-scenes shit work smoother for everyone.
Together, we’re a Disobedient dream team ready to help you build a business that actually suits your brain and the magnificent (but often, frustrating AF) way it works.
Outside of work, we love wild swimming, long walks, pet smooches, DMCs (because what’s the point of surface-level chats?), and of course, whatever latest special interest we’ve become hyperfixated on. If you know, you know…
- You’re an ADHD and/or Autistic business owner who’s sick of playing the game and
wantsneeds to do things differently. - You’ve built a successful service-based business based on something you’re passionate about, but you’re on the brink of burning the whole fucking thing to the ground; again 🫠.
- You’re done cosplaying neurotypical. You want people and accountability that respect your capacity and the way your brain works. Is it really too much to ask?
- You’re deeply values-led, but are also running on vibes and chaos after rebelling against the beige BS that masquerades as business advice, but not quite finding what truly works.
- You want a way of working that holds you on good days and the low-spoon days, but most things you’ve tried haven’t been The One, and you refuse to sell yourself out just to move the fucking needle anymore.
- You’re done with generic “think like a CEO” BS and the shame that always follows. You want doable steps, practical tools and support that works with your brain.
That’s us: what about you?
those excellent vibes we were talking about 👀
Although we pride ourselves on our excellent vibes ✌️, there’s so much more to our approach: we’re here to make you feel seen, heard, and called forward to build the strategy, structure, mindset, and community that helps people like us create a business we can actually live inside.
We’re all about momentum without burnout, prioritisation without perfection spiralling, systems that don’t gather dust on a shelf, tasks that feel doable. Oh and actually finishing the shit we start!
Above all, we’re here to help you rebuild trust in yourself after years of masking, shame, or following shitty advice that even on a fucking good day, wouldn’t work for you.
Enter The Disobedient Business® Co.
Psst, our reputation proceeds us 👀
Black, Brown and Indigenous People of Colour’s lives matter, all love and gender expression deserves equal care, protection and rights by the law, gender is a construct, diverse brains are valued, all bodies are beautiful and we’re far less interested in how you look than we are in who you are. ALL humans are valuable and kindness and respect is everything.
If you don't believe that business is inherently political and would rather avoid the tough conversations about the state of the world and doing the work to help dismantle the systems that harm so many of us in it, then working with us is definitely not for you. Please see yourself out. Ta-ta 👋.
