You've been told a hundred times to build a business that works with your brain, not against it. Great advice. Truly. Trouble is, it’s rare that anyone explains what that actually means or how to do it. Built for Your Brain is the HOW. We'll walk your business through the steps needed to find exactly where it's fighting your brain. And then you can change things, tiny tweak by tiny tweak.
Everyone says "build a business that works for your brain." Nobody says how. This is HOW.
You've done everything right and it's still fucking hard
You've tried the systems and the strategies. Some of them even helped, for a while. One or two even stuck - yay 🎉. But mostly your brain did what your brain does, and you were back to the drawing board, wondering why the thing that supposedly works for everyone else keeps sliding off you (time blocking your calendar anyone 🫣).
Here's the bit we need you to hear (again): it's not you, and it's not your brain either. Even the really good stuff, the advice built for brains like ours, is still someone else's system. And that someone, neurodivergent or not, isn't you. "Build a business for your brain" has become just another set of “shoulds” word salad in many ways: you should time block, you should batch, you should do the thing that's "good for ADHD brains." But nobody hands you the strategy where you build it around how YOUR specific brain actually works.
That's the bit that's missing. It's a core design problem. And designs can be changed!
Get these four home truths straight and the rest of it starts to make more sense. Built for Your Brain takes your actual business, walks it through the four important “zones”, and shows you exactly where it's working against you, so you can change it, one tiny tweak at a time.
Before we go poking at your business, four home truths...
It's not broken, and it's not the thing we're here to fix. It works how it works, and that's the starting point, not the problem.
Your brain isn't the problem 🧠
Build it one way and you crash into your own brain constantly. Build it another and the collisions get rarer and cost a whole lot less.
Your business sets the level 🪜
No hack fixes a business that's fighting your brain by design. You have to change the design, not try harder inside of it.
You can't hack a design problem 🙅
There's no universal neurodivergent blueprint. The point isn't what's "good for ADHD," it's what actually works for YOU!
Built around you, not just "brains" 🤩
The HOW behind "build a business for your brain."
Meet Built for Your Brain 🤝
We take your real business (and, obviously, your real brain) and look at it across four areas (“zones”): what you sell, how you deliver it, how you show up, and how you structure your time. In each one, you'll find exactly where things are working against you, and walk away knowing the first change worth making.
FORMAT: short video lessons + a Google Doc workbook
Four modules with 4-5 short videos (<5 mins each), each one independent of the last, so you can pick your own path and not slog your way through in some kind of arbitrary order to find the important bits (for you). Binge them all in one sitting if you fancy or dip in and out. Either way, you’ll come away from each lesson with one of these two things:
1. Awesome my business works perfectly for my brain here, or,
2. Here’s a tweak I can make to make it work better
What we’re aiming for in Built for Your Brain:
A clear, honest picture of where your business fits your brain and where it fights it.
The specific spots costing you the most, not a vague sense that "something's off".
One doable change to make each time you arrive in the course, and a way to keep coming back for the next - stackable tiny tweaks babeh for the win!
THE FOUR ZONES WE'LL POKE AT
Zone 1 examines what you agreed to. Your actual offers, and whether they're promising things your brain can reliably deliver, over and over, for the whole life of the thing. Where an offer assumes a version of you who doesn't always show up.
What you sell 🛍️
Zone 2 examines how you fulfil it. Everything you've promised about how the work actually happens, calls, turnarounds, access, all of it. Where the way you deliver is costing you more than you can afford.
How you deliver it 📦
Zone 3 examines how you’re visible. Marketing and selling, getting seen and making the ask. Where being visible costs you more than it should, and where the ways you show up fit your brain or fight it.
How you show up 💁
Zone 4 examines how you organise your time. The shape of your days, weeks and months. Where your structure fights your brain instead of holding it, and where the countdown clock keeps winning.
How you structure time ⏰
BFYB is gonna be perfect for you if…
- You've got a business that technically works but runs you into the ground on the reg
- You keep hitting the same walls and assuming you're the problem
- You've been told to "build a business for your brain" and had no clue where to actually start
- You're done with generic ADHD/Autistic advice that wasn't built for your specific brain
- You want somewhere to start changing things without burning the whole business down but those bills ain’t gonna pay themselves
It's time to jump in if you want to...
You don't have to fix everything at once, and honestly, please don't, it’s a bit like food intolerances, def don’t give up milk, wheat and joy all at the same time, one thing at a time pal! Change one tiny thing, live your life, and come back for the next when you've got the capacity. It's built to be picked up and put down, one tiny tweak at a time, for as long as you need it.
And come back again and again
Walk away knowing that the thing you've called ~INSERT SHITTY ASSUMPTION ABOUT YOURSELF HERE~ for years is a business built wrong for your brain, not any kind of personal moral failing.
Start blaming the design
No more vague "something's not working." You'll be able to point at the precise part of your business that's costing you the most, and know it's the highest-value thing to change.
Know exactly which bit to fix first
Because it's one small tweak built around your real brain, not a whole new system you'll likely abandon in a fortnight *cough day cough*. The kind of change that's still there in three months.
Make a change that actually sticks
Absolutely. Built for your Brain was built for all brains, hell if you're neurotypical, have at it. But no, we definitely don't require you to have a piece of paper to confirm anything. If you've spent your life wondering why standard business advice never quite lands the way it should, and have tried tons of the neurodivergent stuff too and still FFS, this is for you. Diagnosis (always) very optional. Curiosity about your own brain, required.
Is this still for me if I'm not officially diagnosed?
As soon as you've checked out you'll get an email with everything you need, including an invite to our course platform where we host all our trainings, tools and templates. Nothing to download or install, just log in and you're in. Watch on any device, at any pace, as many times as you like. It's yours to keep.
How do I access the training after I buy?
Nope, not at all. Built for Your Brain stands completely on its own. If you've done the Brain Menu or you're using the Get Shit Done Hub, great, this sits nicely alongside them, but it assumes nothing and needs nothing. Come as you are.
Do I need to have done the Disobedient Brain Menu (or any of your other stuff) first?
It's four modules, each with a handful of short videos (<5 mins each), so you can go at whatever pace your brain fancies. Binge the lot, do a module at a time, or dip into the lesson and the zone that's calling loudest. There's no right order and no finish line to race to, it's built to be picked up and put down as often as you like.
How long does it take to watch?
Quite possibly, because this isn't really a lesson in how your brain works. It's about turning your knowledge of your own brain on your actual business and finding where the two are at odds. Knowing your brain and knowing exactly which bit of your business is fighting it are two very different things, and it's the second one that changes everything.
I know a fair bit about ADHD & Autistic brains. Will I learn anything new?
God, no, and please don't. The entire point is one tiny change at a time. You'll find where things are fighting your brain, pick the single highest-value tweak, and make just that. Then get on with your life and come back for the next one when you're ready. Burning it all down is the opposite of what we're going for.
Is this going to make me overhaul my whole business?
We're the sweary, spreadsheet-loving mother-and-spawn duo behind Disobedient Business® Co. Between us, you'll find coaching, strategy, systems and tech nerdery. We care a shit tonne about ADHD + Autistic humans trying to do business in a world that wasn't built for us.
We help you run a business that fits your life and your capacity, not the other way round. Fewer "shoulds", more clarity and follow-through. Structure you can lean on, space to be human, and results that don't require you to mask.
Meet Pippa & Lucy:
50% strategy, 50% wit, 100% in your corner.
Who TF are we?
Math skills: 0%
Oh, and just so we’re crystal fucking clear:
Black, Brown and Indigenous People of Colour’s lives matter, all love and gender expression deserves equal care, protection and rights by the law, gender is a construct, diverse brains are valued, all bodies are beautiful and we’re far less interested in how you look than we are in who you are. ALL humans are valuable and kindness and respect is everything.
If you don't believe that business is inherently political and would rather avoid the tough conversations about the state of the world and doing the work to help dismantle the systems that harm so many of us in it, then working with us is definitely not for you. Please see yourself out. Ta-ta 👋.
